Search Engine Optimisation
Websites on their own are a great start to building an online presence, they are perfect for showing your work to your prospective clients and they will also invariably bring in a small amount of traffic without any effort.
If you want to turn your website into a great marketing tool and reach out to a potentially massive audience then our SEO or Search Engine Optimisation service may be exactly what you need.
What is SEO?
SEO is a vast subject, it is shrouded in mystery and various people will give you massively varying opinions on what SEO is, what it can do, how it is done and so on.
There are many aspects to SEO and many interpretations but at its most basic level SEO is about optimising your website so that the search engines (such as Google) will list your site at the top or near the top for the terms you are interested in.
From an ethical point of view, this means building a professional, functional and useful website that actually provides valuable information to prospective visitors – doing this paves the way towards have an SEO friendly website – and the most crucial part here is the content.
At a less ethical level, it means using inside knowledge of the search engine techniques to skew the results and make sure you come out at the top.
Our approach to SEO is ethical in the main – this means building a valuable site that is reputable and will hold its ground long term – rather than getting to the top spot for a few weeks and then being blacklisted by every search engine going.
That being said, we also work intelligently to give our clients an advantage over their competitors in terms of search.